Effective Date: 29 August 2025
Contact: cranes@altida.co.uk
Altida Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our website altida.co.uk.
1. Information We Collect
We may collect and process the following types of personal data:
Information you provide directly – such as your name, email address, phone number, or other details when you contact us via forms, email, or phone.
Technical information – including your IP address, browser type, operating system, and device information.
Usage data – details of your visits to our website, including pages viewed, time spent, and referral sources (via cookies and analytics tools).
2. How We Use Your Information
We use your personal data to:
Provide and improve our services.
Respond to enquiries and communicate with you.
Maintain the security and performance of our website.
Comply with legal obligations.
Send marketing communications (where you have consented).
3. Legal Basis for Processing
We process your personal data under the following legal bases:
Consent – when you agree to receive marketing communications.
Contract – where processing is necessary for providing services.
Legal obligation – where we are required to comply with laws.
Legitimate interests – to operate, secure, and improve our services.
4. Sharing Your Information
We do not sell or rent your data. We may share your information with:
Service providers who help us operate our website and services (e.g., hosting, analytics).
Legal authorities where required by law.
Business partners in relation to specific services you request.
5. Data Retention
We keep your personal data only as long as necessary for the purposes described in this policy, or as required by law.
6. Your Rights
Under UK data protection law (including the UK GDPR), you have the right to:
Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data (“right to be forgotten”).
Restrict or object to processing of your data.
Request transfer of your data to another provider (“data portability”).
Withdraw consent at any time, where processing is based on consent.
To exercise your rights, please contact us at cranes@altida.co.uk.
7. Security
We implement appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure. However, no data transmission over the internet can be guaranteed as completely secure.
8. International Data Transfers
If we transfer your data outside the UK/EEA, we ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your data.
9. Cookies
We use cookies and similar technologies to improve your browsing experience. For more information, please see our Cookie Policy.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new effective date.
11. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us:
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
